The English idiomatic phrase to wither on the vine is used in the context of something or someone who is neglected or ignored. Can anyone please suggest an equivalent idiomatic expression in Italian?
The Cambridge Dictionary says:
If something withers on the vine, it is destroyed very gradually, usually because no one does anything to help or support it:
When the new resort was built, the tourist trade in smaller hotels withered on the vine.
In Italian we could express the same concept using idioms like:
Si è sciolto come neve al sole (It melted like snow under the sun)
Svanire in una bolla di sapone (To vanish like a bubble)
Lo shopping online porterà all’estinzione i piccoli negozi (Online shopping will drive small shops to extinction)