I would like to ask the following question: besides people from Rome, what other Italians make frequent use of the word "mò" (meaning "now")?
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Nowadays the word mo' (with or without the apostrophe), is commonly used in the center and south of Italy (I'm a northern, so please correct me if I'm wrong!). For instance, I heard it from people who live in Abruzzo and in Umbria, but also from people who live in Naples.
An example of its usage can be something like
Ho visto il tuo messaggio mo'
that means "I just saw your text message", or
Mo' chiamo Alessia
that is "I'm calling Alessia now".