Star Pons are a specific breed of Polish Lowland Sheepdogs. If you search online for "Star Pons" you will find several websites devoted to the breed. The logo and poster are in the style of the Star Wars movie poster. Therefore, the logo on the poster is an English-language play on words.
Nothing to do with the Italian Language, by the way, so doubtful it should be on this forum, but hope this helps.