I saw this advert in Sirmione - something to do with cold cuts of meat...
It says "Con il caldo... Stiamo al fresco!"
Does it mean "With the heat, we are outside!"? But that doesn't seem to make much sense to me! What is the idiomatic meaning in English?
For a bit more context the advert was basically a bunch of dry cured meats, hanging in a larder. So a few sausages and a big leg of prosciutto. Nothing else except the words at the top. I wondered if the ad was the meats addressing the viewer! Presumably it is..